amazon

Senior UX writer

2019-present

 

amazon ads, creative builder tools

(2023-present)

  • Led content strategy for AI-powered ad creation tools, including Amazon’s brand-store builder and Creative Studio

  • Delivered unified, voice-consistent content across legacy and net-new ad experiences in a fast-moving, ambiguous space

  • Created and documented scalable UX narratives that balanced business, user, and technical needs globally

Amazon Clinic telehealth marketplace

(2021-2023)

  • Owned end-to-end content design for Amazon Clinic’s patient experience from pre-beta to public launch

  • Collaborated with clinicians, engineers, and legal to ensure brand-right, medically accurate, and compliant content

  • Developed scalable intake form frameworks and hired/managed contract writers to scale output

  • Co-led usability studies and iterated content based on research insights and test data

  • Built shared content systems across Amazon Health, Pharmacy, and One Medical

prime

(2019-2021)

  • Designed content across international Prime experiences, including multi-factor authentication for payments, offer surfaces, and cross-benefit programs

  • Led the first full-site Prime content audit (US), producing actionable insights and cross-org adoption of recommendations

  • Spearheaded accessibility improvements in content, including new guidance and training for designers and writers

Amazon UX community initiatives

(2019-2022)

  • Created and taught Amazon’s first "Intro to UX Writing" course, now required for new UX designers globally

  • Held weekly office hours to support UX designers and product managers across Amazon globally

Nordstrom

Senior copywriter and editor

2011-2019

in-house creative team

  • Developed voice-forward marketing content for omnichannel campaigns, including ecommerce, social, print, and in-store.

  • Collaborated with major fashion brands (e.g., Nike, Louboutin, Topshop) to align messaging with strategic goals.

  • Served as fashion editor, shaping editorial content and tone for seasonal campaigns.

Education

 

 

University of Texas, B.A., English
University of Washington, Technical writing certificate (12-month program)
School of Visual Concepts, Intro to UX Writing class (6-week intensive)