amazon

Senior UX writer

2019-present

 

amazon ads, B2B

2023-present

  • Pioneer content design for a range of AI-driven initiatives at Amazon Ads, working in a highly ambiguous, fast-moving problem space; collaborate closely with product owners, scientists, engineers, designers, and other UX writers; and present to and incorporate feedback from senior leadership on an accelerated timeline.

  • Establish patterns and best practices for creative ad-builder tools across platforms and formats; own the creation and evangelization of documentation for all of Amazon Ads.

  • Support phased compliance with the European Union Digital Services Act, which mandates transparency in online advertising. This project requires an ongoing cross-org effort to build mandated functionality into established international ad products on Amazon.com, IMDb, Twitch, and the wider internet.

Amazon Clinic telehealth marketplace

2021-2023

  • Earned customer and clinician trust in a highly regulated space with brand-right, clinically accurate, legally compliant content; partnered closely with researchers, designers, product managers, clinicians, engineers, lawyers, and marketers on all deliverables from pre-beta through public launch.

  • Established patterns and best practices for clinical intake forms in partnership with our lead MD; once best practices were established, I managed a contract clinical writer who drafted 2-6 new condition intake forms per 2-week sprint.

  • Informed product decisions from pre-beta through public launch by conducting user research both independently and in partnership with our lead UX researcher.

  • Laid strong, extensible foundations for growth by establishing and documenting net-new UX language patterns for this new business domain.

  • Established patterns across all Amazon Health businesses by supporting 15+ UX designers on a volunteer basis, working on projects like automatic prescription refills, estimated insurance pricing, medical devices, and the integration of One Medical into Amazon Health.

prime

2019-2021

  • Supported core business initiatives worldwide, including implementation of multi-factor authentication for recurring payments (EU), promotional offers for new members (US), integration of third-party promotional offers (India, US), and cross-benefit promotions between retail and Prime Video (Brazil, Mexico). Managed contract UX writers on an as-needed basis.

  • Supervised the first-ever content audit of all Prime pages on Amazon.com (US), developed a coherent content strategy based on findings, then influenced content owners across four teams to implement that strategy. Strategy was rolled out across two years after I left the team, no metrics available.

  • Raised the bar for accessibility by partnering with UX research to establish a baseline assessment of all phases of the Prime member experience, developing practical guidelines for content owners, then leading a series of training workshops for product and marketing teams.

global UX community

2019-2023

  • Raised the bar for UX writing at Amazon worldwide by creating an Introduction to UX Writing class for non-writers. The class has run monthly for 20 months, with an average attendance of 70 students from the US, EU, and India per class. A recorded version of the class is assigned to all new UX designers at Amazon.

Nordstrom

Senior copywriter and editor

2011-2019

menswear creative

2018-2019, Fashion content editor

  • Concepted, planned, and executed content strategy across site and social media, adjusting course as needed in response to relevant metrics.

  • Liaised with marketing, site, and image partners to ensure the Nordstrom point of view was represented across deliverables.

  • Maintained and adhered to the content calendar to ensure all projects were planned and executed in a timely fashion.

  • Oversaw product and image selection for editorial content.

  • Tracked emerging market trends across print and digital media.

  • Performed all Senior Copywriter duties.

creative team

2011-2018, Senior copywriter

  • Served as the lead online copywriter for men's, juniors, kids, and cross-category divisions, including launch campaigns for Madewell and Christian Louboutin shoes and fragrances.

  • Wrote hundreds of emails, site placements, externals ads, blog posts, and large, multi-channel campaigns.

  • Mastered the Nordstrom voice across all divisions, infusing copy with compelling, SEO-driven verbiage to inspire and motivate fashion-loving consumers.

  • Partnered with designers, marketers, site merchandisers, and project managers to create innovative online experiences that drove demand, acquisition, retention, and engagement.

  • Delivered innovative solutions to business challenges, partnering with marketers and site merchandisers to drive demand, increase engagement, acquire new customers, and retain existing customers.

  • Trained new writers.

BP. Teen Fashion Blog

2012-2015, Editor

  • Drove $1M in demand annually, achieved 200% YOY increase in traffic.

  • Hired, trained and managed a rotating stable of teen writers.

  • Partnered with marketing and PR to create a strong publishing calendar that met business needs while still appealing to our target audience.

  • Created training materials on blogging best practices.

Education

 

 

University of Texas, B.A., Creative writing and fine art photography
University of Washington, Technical writing certificate (12-month program)
School of Visual Concepts, Intro to UX Writing class (6-week intensive), plus 1-day workshop with Torrey Podmajersky